In 2024, McDonald's hosted its highly anticipated Worldwide Convention in Barcelona, drawing over 15,000 members of the McDonald's community. Our challenge was to infuse the event's design with a global outlook by blending iconic brand elements with the cultural vibrancy of Barcelona.

Design Lead (A123): McKenzie Moore
Creative Director: Ramzi Husein
Senior Designer: Alyssa Koumaras
PM/Producer: Erica Bletsch

Gradient and Worldwide ‘24 logo animations by Ramzi Husein

Brand Identity
Website Design
Typography
Experiential Graphics