As part of On's brand refresh, I collaborated with the internal team to implement the updated identity across various projects, including Cirque Series and SquadRace. Cirque Series, a premier mountain running race series, featured custom illustrations I created for each race, along with race day materials, environmental graphics, and social media assets. For SquadRace, a global relay event, I developed comprehensive race day materials, including bibs, batons, environmental graphics, and digital assets for social media

Head of Brand Design, NA: Kelton Bumgarner
Photos by On 

Brand Identity
Illustration
Printed Matter
Experiential Graphics
Digital Graphics